Better Together Agents

TL;DR

Growing real estate teams need an AI CRM that strengthens automation, communication, and scalability. REsimpli excels at advanced workflow automation, Follow Up Boss leads in communication and lead routing, and Lofty stands out for customizable pipelines and predictive AI. The right choice depends on how your team operates and how quickly you plan to scale.

Key Takeaways

• REsimpli specializes in workflow automation and hands-free follow-up.
  
• Follow Up Boss offers industry-leading communication tools.
  
• Lofty provides deep customization and predictive AI insights.
  
• Each CRM serves a different type of team structure and growth strategy.
  
• Integration, scalability, and ease of adoption are essential factors.
  

Introduction

The right AI CRM can significantly improve the productivity, consistency, and growth of a modern real estate team. Today’s top platforms do far more than store contact information. They automate follow-ups, score leads, predict behaviors, and streamline communication.

This guide compares three leading AI CRMs used by real estate professionals: REsimpli, Follow Up Boss, and Lofty. You will learn how each platform performs across automation, communication, customization, and AI capabilities, so you can select the best fit for your team.

Understanding the Needs of Modern Real Estate Teams

Modern teams require tools that increase efficiency, enhance client interactions, and support rapid scale. Before selecting a CRM, it is important to understand the core needs driving high-performing teams.

Automation and Efficiency

Teams that want to scale without adding administrative burden rely on automation. REsimpli is designed for this purpose, offering:

• Automated follow-up sequences triggered by lead behavior
  
• Workflow automation that routes tasks to the correct agent
  
• Tools that eliminate repetitive data entry and manual scheduling
  

These features free agents to focus on client conversations and contract-to-close activities.

Client Relationship Management

If your team prioritizes fast response times and long-term client engagement, Follow Up Boss is a strong fit. Its capabilities include:

• A unified dashboard for calls, texts, emails, and messaging
  
• Smart lists that surface your most important leads
  
• Real-time notifications that help teams respond immediately
  

Follow Up Boss helps you maintain a consistent, high-touch communication rhythm regardless of lead volume.

Customization and AI Integration

Teams with unique workflows or complex pipelines often need a CRM that adapts to them. Lofty delivers this through:

• Customizable pipelines and form fields
  
• A drag-and-drop workflow builder
  
• AI insights based on lead behavior and conversion probability
  

This flexibility supports teams with specialized processes or advanced marketing automation needs.

Detailed Breakdown of Each CRM

REsimpli: Automation Powerhouse

Best For: Teams wanting efficient, automated follow-up and streamlined operations.

Top Features:

• Automated sequences for calls, texts, emails, and tasks
  
• Task management tools that help agents prioritize revenue-producing activities
  
• Built-in financial tracking for KPIs, revenue, and expenses
  

REsimpli is ideal for teams focused on speed, consistency, and reducing administrative workload.

Follow Up Boss: Communication Excellence

Best For: Teams that rely on fast responses and communication-heavy workflows.

Top Features:

• Texting, calling, and emailing from one central dashboard
  
• Lead routing rules to ensure every hot lead goes to the correct agent
  
• Detailed performance metrics that track follow-up, response times, and productivity
  

Follow Up Boss shines for teams that want to increase contact rates and strengthen agent accountability.

Lofty: Customization and AI Insight

Best For: Teams needing advanced customization, flexible pipelines, and AI-driven strategy.

Top Features:

• Highly configurable workflows with drag-and-drop builders
  
  
• AI lead scoring to prioritize the highest converting prospects
  
  
• Behavior-based automation that adapts as leads progress
  
  

Lofty is a strong choice for growing teams that want a scalable system tailored to their internal processes.

FAQs

What is the best AI CRM for real estate?

It depends on your priorities. Choose REsimpli for automation, Follow Up Boss for communication, and Lofty for customization and AI insights.

Can these CRMs integrate with tools like Zillow or Mailchimp?

Yes. All three support integrations with major platforms including Zillow, Google Calendar, Zapier, and email marketing tools.

Which CRM is best for small teams?

Follow Up Boss is often recommended for small teams because of its simplicity, intuitive setup, and fast adoption.

Are these CRMs mobile-friendly?

Yes. Each platform offers a mobile app or a responsive interface suitable for on-the-go agents.

How much do these CRMs cost?

Pricing varies by features and team size. REsimpli generally starts around 99 dollars per month, Follow Up Boss around 69 dollars per month, and Lofty uses a tiered structure based on customization needs.

Conclusion

Selecting the best AI CRM comes down to matching your business goals with the platform’s strengths.

• REsimpli excels at automating routine tasks.
  
  
• Follow Up Boss strengthens client communication and team coordination.
  
  
• Lofty provides customizable architecture and AI-driven insights.
  
  

Choose the CRM that best supports your team’s goals.