TL;DR
If you’re a real estate agent searching for the best AI CRM in 2025, your choice likely boils down to your workflow style:
- CINC: Best for hands-off lead nurturing and long-term pipeline control.
- Structurely: Ideal if you prioritize conversational engagement early in the lead cycle.
- Convin: Perfect for those who want to improve sales calls and team collaboration.
Each excels in a different area of the real estate journey, and the right pick depends on where you want the most automation or human focus.
Key Takeaways
- CINC offers all-in-one lead generation, nurturing, and CRM features.
- Structurely focuses on fast, AI-driven conversations and lead qualification.
- Convin is best suited for agents focused on improving call performance and closing rates.
- All three platforms integrate with popular CRMs.
- Your business model and team setup should guide your choice.
Introduction
The right AI CRM can give real estate agents in 2025 a serious edge. Whether you’re an independent agent juggling dozens of prospects or leading a team in a competitive market, the tools you use make a big difference.
In this guide, we compare three top contenders—CINC, Structurely, and Convin—to help you find the best match for your real estate operation. From automated outreach to smart sales feedback, you’ll see how each stacks up in features that actually move the needle.
CINC: Smarter Lead Management at Scale
Lead Generation Tools That Work for You
CINC (Commissions Inc) continues to impress agents who need a full-service platform. The standout feature is its built-in websites and landing pages designed to convert.
- Customizable Sites: Build lead-capturing pages that reflect your brand.
- Follow-Up Automation: Email drips and text sequences keep leads engaged even when you’re unavailable.
CRM and Pipeline Clarity
Managing prospects is smoother when you can see who’s hot and who’s not. CINC’s intuitive dashboard lets you prioritize easily.
- Engagement Scoring: Know exactly which leads to call today.
- Visual Pipelines: Drag-and-drop views to manage your pipeline stages.
Data That Drives Action
Smart agents make smart decisions. CINC’s analytics give you a competitive edge.
- Source Tracking: See where your best leads are coming from.
- Conversion Trends: Adjust your strategy with clear, real-time data.
Structurely: Conversational AI That Connects
Real-Time Engagement That Wins Leads
Structurely focuses on early lead communication. Its AI assistant, known as Aisa Holmes, mimics real conversation and qualifies leads instantly.
- Instant Replies: Responds via SMS and chat in seconds.
- Lead Vetting: Filters serious buyers from window shoppers so you can act fast.
Seamless Tech Sync
You don’t have to overhaul your tech stack. Structurely plugs right in.
- Wide Integration: Works with top CRMs like Follow Up Boss, BoomTown, and more.
- Unified Messaging: Centralize communications across platforms.
Better Client Experiences, Built-In
Structurely automates the early steps, so you can step in when it counts.
- Efficient Handoffs: Take over the conversation when leads are ready.
- Boosted Satisfaction: Prospects appreciate instant, helpful replies.
Convin: AI Coaching Meets Sales Execution
Turn Calls Into Conversion Lessons
Convin analyzes your conversations to uncover what’s working—and what’s not.
- Smart Transcripts: Review what was said and how it landed.
- Performance Flags: Get flagged on missed cues or objections mishandled.
Your Virtual Sales Coach
Improve your team’s skills without constant shadowing.
- Automated Coaching: Feedback based on real calls.
- Custom Training Paths: Focus learning on actual agent weaknesses.
Stronger Teams Through Shared Insight
It’s not just about individual improvement. Convin makes your team sharper.
- Top Performer Libraries: Share winning call examples.
- Collaboration Dashboards: Keep everyone aligned.
FAQs
How do AI CRMs help real estate agents?
They automate repetitive tasks like follow-ups, lead sorting, and analytics—freeing you to spend more time with clients.
Can I use these tools with my current CRM?
Yes. All three platforms—CINC, Structurely, and Convin—support seamless integrations.
Which is best for solo agents?
Structurely is great for solo agents who need quick responses and don’t have time to vet leads.
Which works best for teams?
Convin is designed for team use, with coaching tools and collaborative features.
Is there a learning curve?
Each platform offers onboarding support, but CINC may require the most upfront setup due to its all-in-one nature.
Conclusion
Whether you’re nurturing leads, qualifying prospects, or improving team performance, the best AI CRM for your real estate business in 2025 depends on what matters most to you.
- Choose CINC if you’re ready to scale and want full-funnel control.
- Go with Structurely if fast engagement and AI chat are key.
- Pick Convin if you’re focused on sales refinement and collaboration.
Each solution brings a different strength to the table. When aligned with your process, these tools don’t just save time—they help you close more deals.
Want to transform your client experience and close more deals with AI?
👉 calendly.com/bretjohnsonaz – Schedule a meeting with Bret and get a tailored recommendation based on your workflow and goals. It’s free and fast!
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